One Eye At A Time

Nature’s Tears® EyeMist® E-Commerce Strategy

Nature’s Tears® EyeMist® – a Simply Moist® experience! Woman invented, woman owned American product for dry eyes. New discovery – the Power of Water®.

Nature’s Tears® EyeMist® e-commerce commitment.

Sharon Kleyne, Founder of Bio-Logic Aqua Water Research and international water advocate, is announcing an increased emphasis on e-commerce and retail Internet accounts for Nature’s Tears EyeMist, the company’s patented, all-natural breakthrough product for dry eye, eye allergies and computer vision syndrome.

“E-commerce,” explains Mrs. Kleyne, “is global, open 24 hours a day, and has a unique ability to quickly reach consumers of all ages and categories, including targeted subgroups such as sports participants, allergy sufferers, and people experiencing computer eye irritation. That’s why we are placing the highest priority on acquiring new Internet retail accounts.”

Nature’s Tears EyeMist, according to Mrs. Kleyne, has been extremely successful selling in 70,000 brick-and-mortar drugstores, doctor’s offices, hospitals and the military. Internet sites such as Amazon.com have been especially effective in helping the product reach consumers looking for a dry eye product and education.

Water is the ONLY method to humidify dry eyes.

This new category product is the result of two decades of research by Sharon Kleyne. She discovered that dry eye syndrome is a global health crisis and that the only correct way to re-humidify dry and irritated eyes is with water rather than formulated products. Her research led to the discovery of Bio-Logic Aqua tissue culture water, the only known all-natural water with the correct pH, osmolarity, mineral solute content and application technology for dry eye application.

The water is now Bio-Logic Aqua Research’s “trade secret” and the only ingredient in Nature’s Tears EyeMist, which contains no formulated chemicals, preservatives, saline solution or potential allergens.

New global discovery: Nature’s Tears® EyeMist®.

According to Mrs. Kleyne, “Nature’s Tears EyeMist is an all-natural, personal hand-held device that humidifies the air in front of the eyes, which the tear film then naturally absorbs.”

Endorsed by ophthalmologists, optometrists, pharmacists and dry eye researchers around the world, this American product received a United States patent in April, 2009, for its description of misting the eyes and tear film with 100% natural water to soothe dry eyes (see www.naturestears.com for product demonstration, description and references).

Dry eyes, dry air and the environment.

“Worldwide,” Mrs. Kleyne explains, “the air we breathe is too dry. Everyone knows the air is polluted and dirty but few realize that our air is also losing its life-giving clean water (humidity). This is the number one environmental threat to health. The good news is that my company’s personal hand-held water misting devices will empower every individual to provide their own instant humidity supplement, regardless of how dirty or dry the air.”

“Earth is always changing,” she concludes, “and for human life to survive, we must learn to adapt to those changes. In the current global environment, with the help of our wonderful Internet partners, Bio-Logic Aqua’s business of water products such as Nature’s Tears EyeMist will one day be as indispensable as drinking water, clothing, sunscreen and lip balm.”

Don’t miss The Sharon Kleyne Hour – Power of Water at www.worldtalkradio.com, Apple iTunes and Green Talk Network, Mondays at 10 a.m. PST/PDT. Sponsored by Nature’s Tears EyeMist and Bio-Logic Aqua Research.

The Amazing Tear Film

When the tear film loses moisture, it doesn’t perform its many functions as well and vision can become compromised.

Exposed hard portions of the eye (including the white sclera and clear cornea), are protected and lubricated by the tear film, which also contributes to light refraction and supplies oxygen to living corneal cells. Though only 20 to 30 microns (millionths of a meter) thick, this multi-layered structure is amazingly complex. When the tear film loses moisture (water) due to illness or dehydrating environmental conditions, it doesn’t perform these functions as well and eyes can become compromised. Dehydrated and irritated eyes (dry eye) mainly occurs as moisture loss in the tear film’s middle (aqueous) layer.

Tear film layers.

Lipid layer. This outermost layer consists of a thin film of fatty oils (over 100 different fats and oils have been identified), that lubricate the eyelid, help protect the eye from airborne particles (dust, pollen, smoke, bacteria, etc.), and slow moisture evaporation from the aqueous layer.

Aqueous layer. The middle and by far the thickest tear film layer contains the vast majority of its moisture (water). It also contains electrolyte (salt), beneficial proteins and enzymes, and bacteria-fighting antibodies. Moisture loss from the aqueous layer can cause an over- concentration of salt that results in discomfort (usually burning). Note that perspiration also contains lipid, salt and water. Because tears contain much less salt than perspiration, when perspiration gets in the eye, the extra salt can also cause discomfort.

Also, since the cells of the cornea are live but contain no blood vessels, they depend on the aqueous layer’s water for nutrition and oxygen. The water is most oxygenated when there is a steady inflow of humidity droplets, passing through the lipid layer, from the surrounding air.

Mucin layer. This bottom layer glues the tear film to the ocular surface.

Dr. Robert Latkany, author of The Dry Eye Remedy

I was pleased to have dry eye pioneer Dr. Robert Latkany as a guest on the Sharon Kleyne Hour – Power of Water. Dr. Latkany is reportedly the only ophthalmologist specializing in dry eye disease and tear film hydration. He is author of the best selling book, The Dry Eye Remedy.

I became aware of Dr. Latkany after reading an article about his book and his New York City medical practice in the Wall Street Journal (“A Closer Look at Dry Eye” by Rhonda Rundle, May 1, 2007). Nature’s Tears EyeMist, an all-natural hand-held moisturizing mist for dry eye hydration, was mentioned. So naturally, I called him and we became allies in this important cause.

Dr. Latkany and I agree on the worldwide need for dry eye treatment alternatives, prevention and education. There is also an urgent need to address the plight of the thousands who go blind every day from dry eye disease, dry air and inadequate water and sanitation.

According to Dr. Latkany, dry eye disease and tear film dehydration are the #1 reason for US eye doctor (ophthalmologist) visits. The condition can become extremely serious, especially as we grow older. Since most people with dry eye disease don’t experience severe symptoms, it often goes undiagnosed. Primary symptoms of chronic dry eye include briefly blurred vision, fatigue, increased allergic sensitivity, burning eyes, red eye and frequent headaches.

Untreated chronic dry eye disease, according to Dr. Latkany, could result in loss of eyesight. Dry eye disease and tear film dehydration can cause cracking and scarring of the cornea, leading to infection and other eye diseases. Allergies can contribute to dry eye symptoms but so can the antihistamines commonly found in eye drops.

I asked Dr. Latkany about dry eye and computers, just as I asked Dr. Marguerite McDonald and Dr. Philip Paden. He said that people who spend all day at the computer often blink far less frequently. As a result, more tear film water (moisture) evaporates and the “blink muscles” weaken.

I discussed my own research with Dr. Latkany, previously shared on the Sharon Kleyne Hour. Many dry air factors cause dry eye, red eye, burning eyes and tear film dehydration. Dry air indoors is a major cause of dry eye, especially dry air from forced-air heating and cooling, and man made household chemicals can cause dry eye. I suggest all-natural alternatives such as a mist humidifier or air purifier, or simply setting out bowls of water or opening a window (unless the air outside is extremely dry or polluted).

I observed that people take daily care of their teeth, hair and skin and wondered why they take eye hydration for granted. Dr. Latkany believes the name “dry eye” just doesn’t sound like a disease. As for treatment alternatives, Dr. Latkany advises all-natural alternatives over dye drops, such as drinking lots of water, exercising regularly, taking care of your health and hydration and above all, educating yourself about dry eye and eye care treatment alternatives. We also discussed the importance of Nature’s Tears EyeMist and eye misting and moisturizing in general for dry eye, red eye and burning eyes, as reported in the Wall Street Journal article.

-Sharon Kleyne

Symptoms and Relief of Allergy Eye

An “allergy” may be defined as “an adverse immunological reaction to a substance that normally does not produce such a reaction.” Adverse reactions to things like pollen, mold spores and pet dander (called “allergens”), are allergies because most people are not bothered by them. An adverse reaction to cigarette smoke or bee stings is not technically an allergy because nearly everybody reacts to them.

The eye’s first line of defense against allergies and other irritants is the complex and extremely thin tear film that covers the eyes’ exposed surface. The tear film is 99% water. The remainder of the tear film consists of salt, proteins, antibodies, lipids, etc.

Factors such as air pollution, dry air, heat, wind, forced air heating and cooling and even stress can cause your tear film to lose water. If you happen to be sensitive to allergens such as pollen, the reaction will be more severe if your tear film is too dry and not functioning at full capacity. It is common knowledge among specialists that allergy eye (especially pollen allergies) is worse in hot, dry weather and better in cool, humid weather when it is easier to maintain the tear film’s natural moisture balance.

Standard eye drops may be ineffective against allergy eye because the large drops can wash away the natural tear film, including the evaporation-slowing lipid layer. Also, chemicals in these products can create their own adverse or allergic reactions.

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Dog Dry Eye

Be Alert for Pet Dry Eye and Be Sure Your Dog or Cat Drinks Enough Water

“Dry eye in humans is often environmentally related and has become the number one reason for United States eye doctor visits. Pets are subject to the same environmental conditions and are far more prone to eye injuries and diseases, including cat and dog dry eye. As a pet “parent,” monitoring your dog or cat’s eye health is critical. Eyes should always be kept moist and, of course, you must make sure your dog or cat eats properly and drinks enough water.”

Sharon Kleyne, syndicated radio talk show host*

The state of eye care in pets.

According to Animal Eye Care, which runs 39 ophthalmology clinics for pets, dogs and cats are subject to numerous eye diseases. The list on their website includes blepharitis, eye injuries, cataracts, conjunctivitis, corneal ulcers, eyelid masses and glaucoma.

Sharon Kleyne, entrepreneur, water and health advocate, and host of the Sharon Kleyne Hour -Power of Water syndicated radio talk show, points out that nearly all of these eye diseases are either the result of pet dry eye (a disease characterized by insufficient water content in the protective natural tear film covering the eye), or have pet dry eye as a side effect (Pet dry eye often results from diet and/or medication).

She reiterates what many veterinarians are discovering – that treatment of these diseases will be far more effective if you simultaneously treat for cat or dog dry eye.

Cat and dog dry eye.

Sharon Kleyne’s research has discovered that eye dehydration and dry eye disease among humans are more widespread than commonly reported (nearly every human suffers from occasional dry eye symptoms and it usually goes undiagnosed). “If dry eye is under-diagnosed among humans,” says Mrs. Kleyne, “the condition is almost unrecognized among professional pet care experts – despite the fact that the incidence of dry eye may be even greater among dogs and cats than among humans.”

“The good news,” according to Mrs. Kleyne, “is that there are many ways pet owners can be proactive in monitoring their pet’s eyes to keep them hydrated and healthy.

(Note: Because of the “third eyelid” membrane, a normal dog or cat eye is slightly better protected and better moisturized than a human eye. But because pets are exposed to far more high risk situations, their eyes are more subject to injuries and infections.)

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Healthy Eyes in Children – What to watch for and what to do.

According to Sharon Kleyne, international entrepreneur and host of the Sharon Kleyne Hour – Power of Water Radio talk show, from the moment of birth, we begin losing water and drying out. All life everywhere is a constant struggle against dehydration. Because eyes (when open) are the only part of the human body not protected by skin, and because the protective tear film covering the eyes is 98 percent water, eyes are extremely vulnerable to water loss and a lot can go wrong – especially in infants.

Parents must learn to become more proactive about their children’s eye health and visual development. The time to begin is at birth!

Sharon Kleyne has interviewed numerous pediatric vision care (baby eye care) professionals about eye care for children and infants. Here are excerpts from two of those interviews.

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USDA Food Pyramid Is Now “My Plate”

Still not a Single Glass of Water

“The health effects of dehydration in a changing environment are becoming pervasive. Dehydration diseases such as dry eye effects 50% of the population and are becoming a crisis. While I applaud the effort and intent of the national food chart, I am concerned that it does not recommend a single glass of water.”

Sharon Kleyne, syndicated radio talk show host*

On June 2, 2011, the United States Department of Agriculture published its newly revised nutritional “Food Pyramid” for 2011. The most noticeable difference from the old version is that it is no longer a pyramid (the Food Pyramid had been around since 1992). It is now called “My Plate” and it is essentially a pie chart (except that a dinner plate apparently works better for promoting a balanced diet that a pie).

Sharon Kleyne, founder of Bio-Logic Aqua Research and host of the Sharon Kleyne Hour – Power of Water syndicated radio talk show*, applauds the government’s attempt to improve our national eating habits. “In our society,” she says, “getting people to simply cut down on burgers, fried foods, donuts and soda pop, or to even be aware of what they eat, is a major accomplishment. People often don’t realize that what you eat affects who you are and every aspect of your life and health.

Mrs. Kleyne is concerned, however, that My Plate does not recommend water as part of a balanced diet. “Water is critical,” she explains. “Especially since an obese person’s body usually contains 30 to 40 percent less water per cubic inch than the body of a lean person. A diet with too little water can lead to poor health and numerous preventable dehydration diseases. Some dehydration diseases, such as dry eye, are rapidly becoming a global public health crisis.”

My Plate’s suggestions:

Although the My Plate chart tends to be fairly middle-of-the-road and basic, it is accompanied by a list of suggestions that, according to Sharon Kleyne, is basically sound:

• Don’t overeat
• Eat lots of fruits and vegetables.
• Go easy on refined, bleached grains.
• Avoid salt, sugar, grease and “empty calories.”

Sharon Kleyne’s additional suggestions:

Water: Water is the most fundamental of all nutrients and the basis for all life on Earth. Without water, food cannot be digested, processed or utilized.. The average American drinks far too little water and there is a major health impact as a result. Excess weight makes the problem much worse. Sharon Kleyne recommends drinking a minimum of six to eight glasses of room temperature water a day (This in addition to fluids such as juice, coffee, tea and soup. Sugar and carbonated drinks are dehydrating and not recommended).

Mrs. Kleyne offers a simple suggestion for My Plate: Place a glass of water on the diagram, alongside the recommended glass of milk.

Education: Learn all you can about nutrition and digestion/absorption (nutritious foods may not always be fully digested), and keep track of what goes into your body. Proper nutrition can save lives and also save billions of dollars (Fresh produce is the biggest bargain in the grocery store). .

Grains: My Plate’s Grain recommendation may be inflated, although it has dropped from 40% of the diet on the old Food Pyramid to 30% on My Plate. Most grain foods in the American diet contain empty calories and carbohydrates that should be eliminated or cut way back. On the other hand, grain foods that are not empty calories, such as wild rice, may be too nutritionally concentrated to be eaten in large quantities. The only grain foods that might reasonably constitute 30% of a diet are bran cereal and brown rice (although All-Bran, like wild rice and unlike bran flakes, is difficult to eat in large quantities).

Eat locally: Food is most beneficial when eaten in season and when grown near where you live. Sharon Kleyne applauds Walmart’s attempts to purchase fresh meat and produce locally whenever possible rather than importing them out of season from Mexico or Chile. This not only improves freshness and nutritional benefit, it saves on transportation costs.

Nutrition and Eyes: As an internationally recognized advocate for eye health and dry eye management, Sharon Kleyne reminds everyone that a daily diet should always include “eye foods” – dark green leafy vegetables (arugula, kale and/or spinach), carrots, omega-3 fatty acids, antioxidants and water! And don’t forget that sleep, exercise and stress reduction also benefit eye health and reduce dry eye symptoms.

***

*Don’t miss the Sharon Kleyne Hour – Power of Water Mondays at 10 a.m. PST/PDT. The syndicated show may be heard on Voice America/World Talk Radio, Green Talk Radio and Apple iTunes. Go to www.SharonKleyneHour.com for summaries and replays of past shows.

Sharon Kleyne Hour “Eye Care and Nutrition” links:

1. Food for the Eyes (Dr. Alan Taylor, Tufts University Laboratory for Nutrition and Vision Research – March 12, 2011):

http://www.naturestears.com/articles/article_Food_for_the_Eyes.php

2. Preventing Dry Eye (Dr. Philip Paden, Ophthalmologist – April 7, 2008; talks at length about eyesight and nutrition):

http://www.sharonkleynehour.com/Archive2008/Dry.Eye.Personal.Moisture.Supplementation.php

Tired Eyes and Eye Make-Up

Sooner or later, people who wear cosmetic eye make-up such as mascara and eye liner realize that these applications can sometimes make eyes feel dry, tired and uncomfortable, especially in situations that are stressful to eyes such as staying up late, spending long hours at a computer, or attending gatherings where there is drinking and smoking.

A common method of relieving the discomfort of tired and strained eyes is to apply chemically formulated eye drops. However, research confirms what most make-up wearers already know, that applying eye drops while wearing make-up could be counter-productive, not to mention messy.

Here’s why:

• When you apply eye drops, some of the drop formulation often ends up on the eyelid.
• If there is make-up on the eyelid, the drops could dissolve the make-up and mix with it.
• The mixture of eye drop and make-up could then flow back into the eyes, causing additional irritation and redness.
• This process is called “backflow” and it occurs fairly often.

Even if you don’t use eye drops while wearing make-up, cosmetics often cause eyes to feel less than fresh. That ‘s because leaving eyeliner and mascara on lids and lashes for too long can dehydrate (dry out) the eyelid skin which, in turn, can dry out the all-important tear film resulting in irritation, redness and dry eye symptoms.

Applying an all-natural, pure water moisturizer in the form of a fine mist can help prevent make-up from drying out your eyelid skin and causing discomfort.

LASIK Dry Eye

Pre-Operative and Post-Operative LASIK Dry Eye Precautions for Improved LASIK Recovery

LASIK surgery (laser-assisted in-situ keratomileusis) is a popular refractive surgery procedure offering improved eyesight for millions. A condition called “LASIK dry eye” has become a fairly common side effect that can cause, in some individuals, extreme eye discomfort. With wise pre-operative and post-operative precautions, the risk and severity of LASIK dry eye during LASIK recovery may be reduced.

Patient satisfaction for LASIK surgery is between 92-98 percent and the risk of infection is greater from wearing contact lenses than from LASIK complications. The incidence of post-LASIK dry eye six months following surgery is 36%. Untreated dry eye symptoms, caused by a loss of natural water in the eye’s protective tear film covering (the tear film should contain 99% water) can compromise or diminish LASIK surgery outcome. In a small percentage of patients, post-LASIK dry eye is severe, permanent and untreatable, causing chronic pain and eyesight impairment. .

Several pre-operative and post-operative precautions may prevent or reduce the risk and severity of LASIK dry eye and enhance the LASIK recovery process:

1. The pre-operative exam, at least three months in advance, should include evaluation for slight, chronic and/or severe dry eye. The LASIK procedure should be delayed until the patient is free of all dry eye symptoms.
2. Regardless of whether or not dry eye is diagnosed (your eyes always need water), follow the program described below, on a daily basis, to improve natural tear film water and alleviate dry eye symptoms. Begin the program at least three months prior to surgery (LASIK recovery will be more successful if eyes are healthy at the time of surgery and are prepared well in advance).
3. Daily program to improve natural tear film water content and alleviate dry eye symptoms:
   1. Drink 8 to 10 glasses of water a day.
   2. Reduce stress and get sufficient sleep and exercise.
   3. Keep weight under control (a lean person’s body is about 70% water while an obese person’s body can be as low as 40% water).
   4. Avoid prolonged or repeated exposure to high-risk dry eye conditions (weather extremes, wind, air pollution, forced-air heating and cooling, insulated walls and windows, low humidity, stagnant air, smoke, chemical fumes, extended computer use, eye allergies, eye strain, etc).
   5. Increase intake of “eye foods” (dark green leafy vegetables, omega-3 fatty acids and carrots).
   6. Take frequent hot showers (with lots of steam) and long luxuriant baths.
   7. Increase natural tear film water content by misting eyes several times daily with an all-natural hand-held eye mist (Nature’s Tears EyeMist).
4. Refractive eye surgeons recommend that patients not wear soft contact lenses 15 to 21 days prior to surgery and that they discontinue wearing hard contact lenses six weeks prior to surgery. For hard contact lenses, add six more weeks of discontinuance for every three years you have worn the lenses.
5. Maintain the natural tear film water enhancement and anti-dry eye program, including regular application of Nature’s Tears EyeMist, for at least six months following surgery. If you maintain the program forever, your eyes will be more likely to remain healthy, comfortable and well functioning.

Sources:

Mathers, W, MD, “Tear Film and Treatment of Dry Eye Disease,” 2005 (Sponsored by Bio-Logic Aqua Research)

www.naturestears.com (4/11/11 “Living with Chronic Dry Eye“)

www.naturestears.com (7/17/08 “M. McDonald. MD on LASIK Surgery“)

www.Wikipedia.com (“LASIK Surgery“)

Watery Eyes a Symptom of Dry Eyes

Nature’s Tears® EyeMist® – All-Natural Relief for Dry Eye and Watery Eyes

• Frequent “watery eyes,” where eyes are overly moist with tears and drip at the corners, may be a symptom of a condition called “dry eye.”
• Dry eye and watery eyes may be associated with dry air, air pollutants such as smoke, forced air heating and cooling, insulated walls and windows, household chemicals, excessive heat or cold, numerous dehydration diseases, medications, wind, low humidity, computer use, airline travel, strenuous activities, fatigue, stress, poor DIET, not drinking enough water, allergies and much more.
• When the all-important and protective “basal tear film” covering the eyes, for the reasons listed above, loses too much natural water and becomes dehydrated, it can stimulate reflex tearing, in which the eyes overflow with tears.
• Reflex tears are the eyes’ attempt to overcompensate for tear film water loss (the tear film should be 99% water), and prevent worsening dehydration symptoms and ultimately, corneal damage.
• Earliest dry eye symptoms include transitory blurred vision and eye fatigue, followed by red eye, a burning, itching or grainy sensation, watery eyes, increased eye allergies and increased bacteria susceptibility.
• Tear film water loss, or dry eye, can be caused by insufficient tear production, poor tear film quality and environmental factors that increase tear film evaporation. These factors are rarely mutually exclusive and result in an over-concentration of tear film electrolytes and the production of inflammatory hormones.
  • More tear film education
  • More dry eye education
• The traditional dry eye remedy has been formulated eye drops. However, eye drops can flood and disrupt the natural tear film structure, increasing the potential for evaporative water loss.
• Sharon Kleyne, Founder of Bio-Logic Aqua Research, recently received a United States patent on the first all-natural eye mist application for dry eyes. The application is Nature’s Tears® EyeMist®, the only all-natural, non-eye drop product for dry eye, allergy eyes and tired eyes.
  • No other product is as natural, safe or biocompatible with the eye and tear film.
  • Nature’s Tears EyeMist contains 100% all-natural Bio-Logic Aqua tissue culture grade water. Unlike eye drops, the mist contains no saline, preservatives or formulated compounds. Nature’s Tears EyeMist is completely safe, healthy and non-allergenic.
• Sharon Kleyne’s research has led to numerous dry eye and watery eyes discoveries:
  • ” Earth’s changing environment is causing an increase in dehydration diseases such as dry eye, watery eyes and allergy eyes. The air is too dry, both indoors and outdoors, due to pollution, climate change and “techno” environments.
  • ” Dry air and dehydration diseases (body water loss from birth) are the world’s #1 environmental health issues. 80% of eye doctor visits now relate to dry eye and watery eyes. Every four seconds, someone goes blind and 100 US cities are listed as “dry eye hot spots.”
  • ” To prevent dry eye and maintain eye health (eyes are the mirror of your body), Sharon Kleyne recommends drinking 8 to 10 glasses of water daily, regular exercise, lots of fresh air, productive sleep, stress management, a proper diet and plenty of “eye foods” (green, leafy vegetables and – you guessed it – carrots!)
• Sharon Kleyne’s all-water, all-natural discoveries for dry eye, watery eyes and allergy eyes are endorsed by universities, doctors and scientists worldwide for their innovative approach to natural eye hydration.

CONTACT:

Bio-Logic Aqua Research – Rogue Media Division.
1-800-FOR-MIST (367-6478)
RogueMedia@biologicaquaresearch.com
www.naturestears.com
whatistheeye.wordpress.com
www.biologicqua.com